MBA with specialization in Digital Marketing

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Word digital marketing broadly implies to marketing of products and services through electronic devices and digital media platform that includes mobile messages, online videos, marketing through search engine, social media adds. Digital marketing ensures costumer connections, easy personalization, improved conversion as well as achieving quantifiable results at a reasonable cost. With automation, made digital marketing more powerful and helps improving the efficiency and relevance. With advent of technology and easy access to smart phones and internet facilities, digital marketing is the most preferred way of reaching to customers than traditional marketing and it has a huge potential in terms of opportunities for placement. In view of that Uttaranchal University offers post graduate program in MBA with specialization in Digital Marketing to train students in the field of digital marketing.

The program MBA with specialization in Digital marketing ensures students acquire right set of qualities for easy absorption in the corporate world and business, such as, Leadership skills, Communication skills, Innovation and creativity, Analytical skills etc. This 2 years program offer courses in the field of Economics, Management, Legal, operation, human resources, sales, marketing and so on. Teaching – learning pedagogy of MBA – Digital Marketing program involves not only classroom teaching but also hands on experiential learning through lab sessions, field projects, internships, interaction with industry experts, workshops, seminars and conferences.

Career Prospects:

After graduation in MBA with specialization in Digital Marketing have opportunity to absorb in the corporate world as Manager in social media company, as content writer, Digital marketing manager.

Programme Duration: 2 Years
  • Graduation degree.
  • Minimum marks 50% for general category and 45% for SC/ST category with valid MAT/ CAT /CMAT / XAT/ UU Entrance Test Score/Percentile
Fee Structure: Click Here
Programme Structure: Click Here
Admission Procedure:
  • Admission is based on the merit, computed on the basis of score/percentile of MAT/ CAT /CMAT / XAT/ UU Entrance Test score or percentile/qualifying examination. University also conducts interviews of all applicants before admitting the eligible candidates.
  • Those awaiting graduation results can also apply.
  • Out of the total intake, 40% seats are allotted to students of Uttarakhand under the State Quota and the rest are open to students from all India. In case the allotted percentage of seats of State Quota remains vacant, it will be filled by All India students.
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