Research Papers – UIM

Dr  Chaubey, D.S;

Seminars, Conference and Projects:

  1. Presented paper on Role of Higher Education for Inclusive Growth and Sustainability in India: A Literature Review. Inclusive Growth and Sustaibable Development, Dev Bhumi Group of Institution, Dehradun; 03/2016
  2. Presented paper on title “ TECHNOLOGICAL INNOVATION: A MANAGERIAL CHALLENGE FOR THE INSTITUTIONS OF HIGHER EDUCATION. In a national seminar on theme Latest Advances in Technology, Management and Applied Sciences)2016, organized by IIMT College of Engineering, Greater NOIDA.; 02/2016
  3. Presented paper on title “National Skill Development Programme and Entrepreneurship development Among Women: A Literature Review” organized by Omkarananda Institute of Management and Technology, sponsored by AICTE on 12-13th February 2016.
  4. Presented paper on title “Electronic Customer Relationship Management (e-CRM) Practices: Opportunities and Challenges for Retail Investors”  in International Conference organized by Doon Business School Dehradun (India) on 16-17th  January 2016.
  5. Presented paper on title “Democracy and Corruption: Indian Evidences”organized by HNB Garhwal University, Srinagar Uttarakhand on 16-17 October 2015.
  6. Presented paper on title “Consumer buying behavior in Branded Kid Appreal” in an International conference on 21st Jun2015 organized by Society of Technical and Management Professional Haridwar Uttarakhand.
  7. Participated in International Conference on “Industry-Academia Partnership for Result Oriented Research”, organized by Sampoorna Diksha, New Delhi in association with DIT University and Sharad Institute of Technology at DIT University, Dehradun on 27th June 2015.
  8. Presented paper on Topic “Management of Change : The Emerging Challenges Before Human Resource Managers” in a National seminar on organized by Jai Narain Vyas University, Jodhpur, 27th – 28th February, 2015.
  9. Presented paper on Topic “Psychological Mapping of Customers Behavior towards CRM Activities Initiated by Banks” in National seminar on organized by College of Engineering, Roorkee, 21st – 22nd February 2014.
  10. Presented paper on Topic “Management and National Development in India: Towards a Normative Framework” in National seminar on ‘Role of Management & Technology in the Development of Nation’, organized by Shriram Institute of Management & Technology, Kashipur, 23 – 24th April, 2011.
  11. Presented paper on Topic “Green Marketing and its Linkage with Environmental Conservation: An analysis from Customer Perspectives” in National seminar on organised by Gurukul University and Omkarananda Institute of Management and Technology, Rishikesh, 26th – 27th February, 2011.
  12. Presented Paper on title “A legal approach to Intellectual Property Right  in India: Special Reference to Patent Law” in a National Seminar organized by Ratan Group of Institute Mohali Chandigarh, May 2010.
  13. Presented paper on “Identification of entrepreneurial traits amongst the student doing professional courses” in National seminar organized by University of Petroleum and Energy Studies , Dehradun on 3rd April 2010.
  14. Participated in National seminar on “Globalization and its Impact on Indian Economy” organized by Department of Commerce, J.N. Degree College, Lucknow affiliated to Lucknow University Lucknow, 15th February 2005.
  15. Participated in National seminar on “Human Resource Management in Tourism Sector” organized by Mohan Lal Sukhadia University, Udaipur, 16th – 17th March, 2002.
  16. Participated in National seminar “Total Quality Management” organized by Department of Management Studies, Lal Bahadur Shastri Institute of Management Development and Research, Lucknow.
  17. Empirical research on topic “Effectiveness of Advertising on Consumer Behaviour: A Study of selective non-durable Consumer Products” Under the supervision of Dr. Navin Mathur, Associate Professor and Former Head, J.N. Vyas University, Jodhpur for the award of Ph.D. Degree in the Management Studies.
  18. Empirical research on topic “Effectiveness of Advertising on Brand Preference of Detergent Powder: A Study of Defence Personnel of Jodhpur Area” in association with Dr. Navin Mathur, Associate Professor and former Head, J.N. Vyas University, Jodhpur for the award of M.B.A. Degree in the Management Studies.
  19. A project work on “Co-operative Movement in New Millennium: Opportunities and Threats: A case Study on some Co-operative Societies of Rajasthan” under the supervision of Mr. R.K. Sharma, Lecturer & Faculty Member, Institute of Co-operative Management, Jhalana Doongari, Jaipur in pursuance of Diploma in Co-Operative Management.

Research Publication

  1. International Journal
  2. Chaubeyds(2016) Summarizing Factors of Customer Experience and Building a Structural Model Using Total Interpretive Structural Modelling Technology, Global Business Review, 17(3) 1–12 © 2016 IMI SAGE Publications sagepub.in/home.nav DOI: 10.1177/0972150916630825 http://gbr.sagepub.com
  3. Chaubey, D.S. (2016). Employees motives towards participation in the training program: a cluster analysis. Splint international journal of professional, 3 (1), 78-89 (issn 2349-6045).
  4. Dhani. Shanker chaubey, Rishabh Dev(2016) a descriptive study on saving and investment behaviour of investors: evidence from uttarakhand.
  5. Dhani. Shanker chaubey, babita rawat(2016): the perceived impact of downsizing on survivors: an empirical study.
  6. Chaubey, d.s. (2015). Analysis of training need identification process and perceived training outcome. Midas touch international journal of commerce, management and technology, 3 (10), 1-12. (issn 2320 – 7787).
  7. Chaubey, d.s. (2015). Non performing assets and its composition: a comparative study of sbi groups with other nationalised banks of india. Splint international journal of professional, 2 (12), 66-75. (issn 2349-6045).
  8. Chaubey, d.s. (2015). Advertising: is it a necessary evil or a flawed blessing?. International journal of research in finance and marketing, 5 (10), 10-23.
  9. Chaubey, d.s. (2015). Emerging marketing techniques – an expression of corporate consciousness, midas touch international journal of commerce, management and technology, 3 (8&9), 1-8. (issn: 2320 -7787).
  10. Chaubey, d.s. (2015). Product positioning through advertisement: a study of lic products. Zenith international journal of business economics & management research, issn 2249- 8826 zijbemr, vol.5 (9), september (2015), pp. 63-76.
  11. Chaubey, d.s. (2015). Analysis of public debt management practices and its relative impact on indian banks, splint international journal of professionals, vol-ii. No-8 august 2015.
  12. Chaubey, d.s. (2015). Human resource audit system For evaluating employees performance. ADA news 08/2015; volume 5 (8) International Journal of Research in Economics and Social Sciences (Impact Factor – 5.545) Volume 5, Issue 8 (August, 2015) pp 1-9.
  13. Chaubey, D.S. (2015). Attitude of Faculty Members towards Faculty Development Programs and their Perceived Outcomes. Pacific Business Review International Volume 8, Issue 2, August. 2015 pp 21-30.
  14. Chaubey, D.S. (2015). Customers Preferences of Product Attribute of Mobile Phone Handsets: A Descriptive Study. International Journal of Emerging Research in Management &Technology ISSN: 2278-9359 (Volume-4, Issue-7) pp-246-250.
  15. Chaubey, D.S. (2015). Performance Management through People. International Journal of Management and Social Sciences Research (IJMSSR) ISSN: 2319-4421, pp-58-67.
  16. Chaubey, D.S. (2015).Application of Line-balancing to Minimize the Idle Time of Workstations in the Production Line with Special Reference to Automobile Industry. International Journal of IT, Engineering and Applied Sciences Research (IJIEASR) ISSN: 2319-4413 Volume 4, No. 7, July 2015pp-8-12
  17. Chaubey, D.S. (2015). HR practices and its relationship with employees’ intention of job switching using logistic regression: An empirical study, Splint International Journal of Management, Bhubneshwar Vol2 issue4 PP
  18. Chaubey, D.S. (2015). Employee attitude towards motivational practices: an empirical study. Global Management Research – A bi-annual Journal of Sona School of Management.pp-1-17
  19. Chaubey, D.S. (2015). A study on the Impact of Merchandising of Cosmetics or Beauty Products on Consumer Buying Behaviour. Splint International Journal of Professionals, 2 (3).
  20. Chaubey, D.S. (2015). Harmony – The Soul of Organisations. GIIRJ, 3 (1), 17-31.
  21. Chaubey, D.S. (2014). Consumer Attitude and Perception toward Brands of Edible Oil: An empirical study. IJRCM, 4 (10).
  22. Chaubey, D.S. (2014). Building Lasting Relationship Through Networks. Ge-International Journal of Management Research, 2 (12).
  23. Chaubey, D.S. (2014). Developing Managerial Competence Through Leadership On The Job. Management Convergence, 5 (1/2).
  24. Chaubey, D.S. (2014). Self Performance Appraisal And Its Effectiveness In Performance Management: An Empirical Study in Saudi Arabia. Management Convergence, 5 (1/2).
  25. Chaubey, D.S. (2014). Ethical consideration in human resource management: A study of some selected service organisations in Dehradun. GRAPH, 3 (11).
  26. Chaubey, D.S. (2014). Factors Influencing Industrial Performance: An empirical study with special reference to the MSMEs of Uttarakhand State. International Journal of Management and Tourism, 22 (1),
  27. Chaubey, D.S. (2014). Emotional Intelligence and its relationship with Job Performance: An empirical study. Asia Pacific Journal of Marketing & Management Research, 3 (8),
  28. Chaubey, D.S. (2014). Perceptual Mapping of students for engagement in class: An empirical study of student apathy towards higher education, IJRCEM, 4 (10),
  29. Chaubey, D.S. (2014). Gap Analysis of Retail Banking strategies of a nationalized bank from customer prospective: An empirical study. GIIRJ, 2 (6),
  30. Chaubey, D.S. (2014). Role of Sensitivity Training and its impact on Organization Behavior in a World of Cascading Demographic Divide. Midas Touch Journal of Management, 2 (7),
  31. Chaubey, D.S. (2013). The impact of Social Networking to facilitate the effectiveness of Green Marketing: An empirical study, IJRCM, 3 (2),
  32. Chaubey, D.S. (2013). Measuring the effectiveness of Online Advertisement in Recalling a product: An empirical study. Management Convergence, 4 (2),
  33. Chaubey, D.S. (2013). Analysis of Motives Influencing Investors in Favour of Different Financial Instruments: An empirical study. Management Convergence, 4 (1),
  34. Chaubey, D.S. (2013). An empirical study of various factors influencing investors in favour of different financial instruments. ZIBEMR, 3 (12),
  35. Chaubey, D.S. (2013). Identifying factors affecting Job Satisfaction of female employees working in services sector with specific reference to BPO. ZIBEMR, 3 (6), 20-29.
  36. Chaubey, D.S. (2013). Consumer behavior towards celebrity endorsement of products and services, IJRCM, 4 (6),Chaubey, D.S. (2013). Measuring employees turnover intention: An empirical study. ZIJBEMR, 3 (7),
  37. Chaubey, D.S. (2013). Consumer Sensitivity Towards Pricing Of Cosmetic Products: An Empirical Study. IJRCM, Volume 3, Issue 02 (FEBRUARY) ISSN 2231-4245.
  38. Chaubey, D.S. (2013). Impact Of Industrial Policy On Firm Performance of Uttarakhand: An Empirical Study, ZIJBEMR, Vol.3 (1), January (2013) ISSN 2249-8826.
  39. Chaubey, D.S. (2013). Impact Of Industrial Policy On Firm Performance of Uttarakhand: An Empirical Study, ZIJBEMR, Vol.3 (1), January (2013) ISSN 2249-8826.
  40. Chaubey, D.S. (2013). Impact Of Industrial Policy On Firm Performance of Uttarakhand: An Empirical Study, ZIJBEMR, Vol.3 (1), January (2013) ISSN 2249-8826.
  41. Chaubey, D.S. (2012). Employees Perception Towards Competency Mapping Practices In Insurance Sector : An Empirical Study, IJRCM, VOLUME NO. 3 (2013), ISSUE NO. 06 (JUNE) ISSN 2231-1009
  1. Chaubey, D.S. (2012). Network Marketing – A Tool Of Feed-Forward Control In The Age Of Transparency, ZIJBEMR, Vol.3 (8), August (2013) Online Available At Zenithresearch.org.in.
  2. Chaubey, D.S. (2012). Psychological Mapping Of Consumer Toward Mobile Number Portability: An Empirical Study Management Convergence Vol3 No1 Jan 2012 Issn0976-5492
  3. Chaubey, D.S. (2012). A Study On Efficient Market Hypothesis Before Recession: An Empirical Testing Through Random Investing, ZIJBEMR, Vol.3 (4), April (2013) ISSN 2231-5780
  4. Chaubey, D.S. (2012). Work Diversity Management And Perceived Outcome: A Study Of Worker Awareness And Sensitivity In Select Industries Of Uttarakhand, ZIJBEMR, Vol.2 Issue 12, December 2012, ISSN 2249 8826
  5. Chaubey, D.S. (2012). Consumers’ attitudes towards consumerism, marketing practices and government regulations: A study of consumers of pharmaceutical products, IJRIM, Vol. 2, No. 6 (June 2012).
  6. Chaubey, D.S. (2012). Determinants Of Brand Equity In Hair Care Products: An Empirical Study, IJMT, Volume 2, Issue 12 Dec2012, ISSN: 2249-1058.
  7. Chaubey, D.S. (2012). Influence Of Quality Circles On Organisational Performance: An Empirical Study, IJRCM, ISSN 0976-2183 VOLUME – III, ISSUE – X (OCTOBER, 2012)
  8. Chaubey, D.S. (2012). Psychological Mapping Of Customers Towards Retailing: An Empirical Study, ZIJBEMR, Vol.2 Issue 10, October 2012, ISSN 2249 8834 Oct2012
  9. Chaubey, D.S. (2012). A Study On Dividend Policy And Its Impact On The Shareholders Wealth In Selected Banking Companies In India, International Journal of Financial Management, Volume 2 Issue 3, 2012
  10. Chaubey, D.S. (2012). Sociological Security In Choosing Profession: A Case Study Of Youth Doing Professional Courses In Lucknow City, SSIJMAR, Vol. 1, No. 3, September-October2012 (ISSN 2278 – 5973).
  11. Chaubey, D.S. (2012). Impact Of Organization Culture On Employee Motivation And Job Performance, IJRCM, ISSN 0976-2183, Volume 3, Issue 5, May 2012.
  12. Chaubey, D.S. (2012). An Empirical Study On Indian Mutual Funds Equity  Diversified Growth Schemes” And Their Performance Evaluation, IJRIME, Volume 2, Issue 2 ISSN: 2249-1619.
  13. Chaubey, D.S. (2012). Impact Of Organization Culture On Employee Motivation And Job Performance, IJRCM, ISSN 0976-2183, Volume 3, Issue 5  May 2012.
  14. Chaubey, D.S. (2012). Strategic Study On The Linkages Of Asian And The US Stock Markets And Their Relative Impacts, International Journal Of Financial Management, 2 (1), January, 2012.
  15. Chaubey, D.S. (2011). An Assessment Of Role Of Human In CRM Success In Some Selected Banks In Lucknow City, International Journal Of Management And Tourism, Volume19  Issue 1 ISSN 1513-6485 Jan-Jun2011.
  16. Chaubey, D.S. (2011). Human Resource Management Issues  For Improving The Quality Of Care In Health Sector: An Empirical Study, IJRCM, Volume 1, Issue 10 (DECEMBER).
  17. Chaubey, D.S. (2011). Factors Driving Occupational Stress Of The Employees Working In Hospitals In Dehradun An Empirical Study, IJRESS, Volume 1, Issue 3 (December, 2011) (ISSN 2249-7382)
  18. Chaubey, D.S. (2011). Psychological Mapping Of Students Towards Cosmetic Brands: An Empirical Study, IJRCM, VOLUME NO. 1 (2011), ISSUE NO. 8 (DECEMBER) ISSN 2231-4245.
  19. Chaubey, D.S. (2011). Attitude towards the environment and green products: An empirical study, IJRCM, Vol. 1 (2011), No. 8 (October) ISSN 2231-1009.
  20. Chaubey, D.S. (2011). A Study On Fundamental Analysis Of Indian Cement Industry, International Journal Of Business SWOT, Aligarh, Volume-4 Issue -1, Jan-March 2011.
  21. Chaubey, D.S. (2011). Students; perception towards entrepreneurial traits and their competitiveness: An empirical study, IJRCM, Vol. 1 (2011), No. 6 (OCTOBER) ISSN 2231-4245.
  22. Chaubey, D.S. (2011). Knowledge Management And Its Application In Library Sciences, IJRESS, Volume 1, Issue 1 (October, 2011) (ISSN 2249-7382).
  23. Chaubey, D.S. (2011). A Study On Fundamental Analysis Of Infrastructure Industry In India, Journal Of Asian Business Management (JABM) 3 (1), 187-204. (ISSN: 0974-8636).
  24. Chaubey, D.S. (2011). Determinants of Employees motivation in 21st century era: An Empirical Study, IJRCM Volume 1 (2011), Issue 5 (JULY) ISSN 2231-1009.
  25. Chaubey, D.S. (2011). Emerging Factors And Their Impact On Motivation Of The Employees In Current Business Environment: An Empirical Study, Global Journal of Business Management, Vol. 6 Issue 1 June 2011.
  26. Chaubey, D.S. (2011). An Assessment Of Customer Relationship Management Practices Opted By Banks For   Retaining Customers In Uttrakhand State , International Transactions In Humanities And Social Sciences, ITHSS V 2, Issue 2. July-December. 2010  ISSN-0975-3745
  27. Chaubey, D.S. (2010). An Assessment Of Customer Relationship Management Practices Opted By Banks For   Retaining Customers In Uttrakhand State, International Transactions In Humanities And Social Sciences,  ITHSS V 2, Issue 2. July-December. 2010  ISSN-0975-3745
  28. Chaubey, D.S. (2010). Uses Pattern Of Cosmetics And Perception Of Personality: A Study Of Students Doing Professional Courses In Lucknow City, Business Review: A Research Journal Of The Institute Of Business Administration Karachi – Pakistan, Volume-5 No-1 Jan-Jun 2010
  29. Chaubey, D.S. (2008). Investment Pattern: Psychographic Study Of Investors Of Garhwal Region Of Uttarakhand International Journal Of Management Science Vol. 4, No. 2 – December 2008.
  30. Chaubey, D.S. (2006). Effectiveness Of Models: A Case Study Of Beauty Enhancing Products In Lucknow City, Sherubse Journal Of Business, Bhutan, 1 (1), 2006.

 

National Journal

  1. Chaubey, D.S. (2014). An Empirical Study on Customer Experience and Its Relationship with Customer Satisfaction, Vedaang ISSN 0975-7961 Jan-June-2014
  2. Chaubey, D.S. (2014), An Empirical Study on Customer Experience and Its Relationship with Customer Satisfaction, Vedaang ISSN 0975-7961 Jan-June-2014
  3. Chaubeyds( 2014 ) Relationship Between Advertising and Brand Equity: A Study Using Structural Equation Modeling , Vedaang, ISSN 0975-7961, Jan-June-2014
  4. Chaubeyds(2013) Effect  of   ISO 9000 & TS 16949   Quality Management Systems on  Firms Performance – A Comparative Study, IMS Pragyan, ISSN : 0974-5505Volume 11: Issue 1, June 2013
  5. Chaubeyds(2013) Advertising And Its Impact On  Brand Equity: A Study Of Consumers Of Garhwal Region Of Uttrakhand State Journal of Sherwood College of Management, Lucknow ISSN No. :0973-5550
  6. Chaubeyds(2013), Talent Management Practices And Its Relationship With  Employees Turnover: A Study On Employees Working In Insurance Sector Industries In Uttarakhand: An Empirical Study ,VEDAANG, Volume4 Issue1, Jan-July2013
  7. Chaubeyds(2012) “Emotional Intelligence Among Students:  A Comparative Study of Engineering and Management Discipline” Uttranchal Business Review, ISSN-2277 – 1816   , Volume-II Issue-I, Jun2012
  8. Chaubeyds(2011) A Comparative Study of Different Mutual Funds Schemes’ Performance in India through Sharpe Index Model  Al-Barkaat Journal of Finance & Management , ISSN : 0974-7281.  ISSN : 2229–4503 Volume : 3, Issue : 2
  9. Chaubeyds(2011) Practical Applicability of Sharpes Index Model in Indian Security Market and Its Application , Prabandhan Guru Volume-II Issue-II, UPEN/2010/38376, July-Dec2011
  1. Chaubeyds(2011) Mobile Phone Users’ Behaviour and Service Uses: A Study of Consumers of Uttrakhand State, Annals of Management Research, Volume 1, No.1, , September – October 2011
  2. Chaubeyds(2010) Consumer buying motives and Perception about Mobile Phone Services: A study of Consumers of Uttrakhand , Pragyan, Volume -8 Issue -1 Jun 2010
  1. Chaubeyds(2010) A Study on Fundamental Analysis of Indian Social Sector Banks Vedaang ISSN0975-7961 Volume2 Issue1 Jan-July2011
  2. Chaubeyds(2010) Factor influencing students choice of institutions for higher learning Indira Management Review Volume-5 Issue -1, Jan2011
  3. Chaubeyds(2010) A Fundamental Analysis of Public Sector Banks in IndiaIMS Manthan Volume 5 Issue 2 Dec 2010
  4. Chaubeyds(2010) Portfolio Performance in Relation to Risk and Return and Effect of Diversification: Test of Market Efficiency in India  GITAM Journal of Management Vol. 8, No. 4 October-Dec. 2010
  5. Chaubeyds(2010) Body Image in Advertising and Emerging fashion Trend Gyanpratha Volume-2 Issue-1 Jan 2010
  6. Chaubeyds(2010) Comparative Study on Financial Leverage in Real Estate Industry and Its Explicit Impact on Shareholders Return ACME Volume8  Issue -1 May 2010
  7. Chaubeyds(2010) The Balanced Scorecard and Its Strategic Application in emerging Business Scenario Vedaang Volume-1 Issue -1 Jan2010
  8. Chaubeyds(2009) Identifying Entrepreneurial Traits among the Youths Doing Professional Courses in Garhwal Region of Uttrakhand State: An empirical Study GyanPratha VO L-1 Issue-2 July 2009
  9. Chaubeyds(2009) A Study of Consumer’s changing lifestyle Pattern in the Branded V/S Unbranded Male Readymade Garment Market IMS Manthan Volume-IV Issue -1 June-2009
  10. Chaubeyds(2009) Retailing In The Emerging Business Environment: A Study Of Consumer Perceptions Towards Store Image, Store Patronage & Store Loyalty In The Garhwal Region Of Uttrakhand State Gyanpratha Volume 1 Issue 1 2009
  11. Chaubeyds(2009) Green Marketing and Its Impact On Consumer Behaviour: A Study Of Consumers In Garhwal Region Of Uttranchal State Gurukul Business Review Vol. 5, No. 1 , 2009
  12. Chaubeyds(2008) E- Commerce And Its Future Prospects in India Prabandhaki Journal of CMS-IILM-AHL Vol -2 No-2 December 2008
  13. Chaubeyds(2008) Psychological profiling of investors: A study of Investors of Udham Singh Nagar of Uttrakhand Gumbad Business Review Vol -4 Issue-1 Jul-Dec 2008
  14. Chaubeyds(2008) Investment Pattern: Psychographic Study of Investors of Garhwal Region of Uttarakhand RVIM Journal of Management Research Vol. 4, No. 2 – December 2008.
  15. Chaubeyds(2008) Appreciation of Indian Currency: Opportunities and Challenges to Indian Economy “ Prabandhan Guru” Journal of SRGC Mujaffarpur Volume-1 Issue -1 Jan-Jun2008 Chaubeyds(2008) E-Commerce: Commercial Application of its Models and Future in India PRAGYAAN Volume 6, Issue 2,  Dec 2008
  16. Chaubeyds(2008) The Roles of Attitudinal And Personality Variables Toward Green Marketing: A Study Of Consumers In Garhwal Region Of Uttrakhand State Gumbad Business Review 1, No. 1 , 2008
  17. Chaubeyds(2008) Management Education and its Impact on Personality Modifications Management Today Vol. 8, No. 1 , 2008
  18. Chaubeyds(2007) A Study of Customer Perception Towards Credit Card in Modern Banking System : An Empirical Study Pragyan   1, No. 1 , 2008
  19. Chaubeyds(2007) Consumer Behaviours Towards Mobile Service Providers: An Empirical Study ICFAI Journal of Marketing Management Vol. 6, No. 1 2007
  20. Chaubeyds(2007) Professional Aspiration: A Case Study of Youths Doing Management Courses in Lucknow City Journal of Motilal Rastogi School of Management, Lucknow Vol-1 NO-1 2007
  21. Chaubeyds(2006) Study of Financial and Non Financial Incentives as a Motivator for the Employees Working in the Public and Private Sector Industries of Lucknow Contemporary Management Vol. 5, No. 2 2006
  22. Chaubeyds(2006) Consumer Response to Sales Promotion Schemes: A Study on Pre and Post Paid Mobiles Users of Lucknow The Manager Vol. 1, No. 2 2006
  23. Chaubeyds(2006) Consumer Behaviour Towards Mobile Service Providers: a Case Study of Lucknow city The Survey Vol. 44, No. 3&4 2006
  24. Chaubeyds(2006) Developing Entrepreneurship- A Challenges Ahead: A Study of Girls Doing Professional and Non Professional Courses in Garhwal Region of Uttaranchal State Gumbad Business Review Vol. 2, No. 1 2006
  25. Chaubeyds(2006) Consumer Behaviour towards Engaging Celebrities: A Study on consumers of Lucknow City Management Today Vol.VI Issue 1 2006

Chauhan, A.K.S:

International Journal:

    1. IAn Exploratory Investigation on FDI in India.” In Uttaranchal Business Review, P.149, Vol.3, No.-1 (An International Bi-Annual Referred Journal of Uttaranchal University, Dehradun. ISSN : 2277-1816)

Chugh, Mitali :

International Conference:

.“The Role of IT In Knowledge Management” At World Conference On ‘Advances In Communication And Control System CACCS-2013”, Held At Dit University’ Dehradun In April.

Bahuguna Himanshu:

International Journal:

    1. Application of Mobile Ad-hoc Networks in Wireless Communication” was published in international journal of Graphic Era University
    2. “Social Networking–An Application in Network Communication” published in an international journal of Information Technology and Management , URL no.:http://ignited.in.web.pages abstract.aspx?ID=21

Faizan, Ruby:

National Journal:

    1. E-Waste: A Big Concern”. Published In Samaj Vigyan ShodhPatrika Vol-1 Part II No.XXII in April-Sept 2013.

Gupta Pooja:,

National Journal:

    1. “Harvesting the Benefits of Cloud Rain in Rural Marketing” has been accepted for presentation in ICOMBS 2012, “Innovations in Technology  – Implications for Marketing and Business Strategy” organized by IBS, Hyderabad  held in May, 2012.

Joshi Himani :

National Journal

    1. Kaizan-an integrated approach of knowledge management for front line workers”.

Kala Devkant:

International Journal:

    1. “Perceived Key Performance Indicators and Balanced Scorecard Model for Hospitality Industry: A Conceptual Framework:, ACADEMICIA, an International Multidisciplinary Research Journal-South Asian Academic Research Journals (ISSN-2249-7137), Vol.2, Issue 5, May 2012.

      Kumar Dharmendra:

    1. “Superior Multibrots for Multicorns for Negative Values” Published In International Journal of Computer Applications (0975 – 8887) Volume 65– No.4, March 2013

        Fahim-uddin:

National Journal

    1. Wireless Sensor Networks: Their Different Challenges” Uttaranchal Business Review June 2013 Vol.-2 Issue -01 Issn2277-1816

Sharma Meenakshi
Asst. Professor
Uttaranchal Institute of Management

Publications in Journals

    1. “An empirical study of customer experience and its relationship with customer satisfaction towards the services of banking sector” in NICE Journal of Business Vol. 8,No. 1 & 2 , Jan-Dec 2013.
    2. “Identifying and Ranking factors of customer experience and its role in shaping customer satisfaction” in NICE Journal of Business Vol. 8, No. 1 & 2 Jan-Dec 2013.
    3. “Examining factors of customer experience and their mediating role in retail banking sector”, in Global management Review Vol. 7, Issue 4, August 2013.
    4. “Examining the attributes of customer experience and assessing the impact of customer experience on customer satisfaction: An empirical study of Banking Industry” . International Journal of Services Sciences 2014, Vol. 5 No. 2 pp.154 – 167.

Sharma Sonal :

International Journal

      • “Data Warehouse Design Issues in Forestry” at a National Conference at Thapar University , Patiala in Sep 2010. It was published also in an International Journal for Computational Research.

 National Conference at FRI University November 7-8, 2011

      • Security Issues in Cemetery Web” at FRI University. The paper was also published in the compendium published on the occasion.

International conference held at Doon University between November 12-13, 2011

      • “Role of Bridging Digital Divide In Higher Education”. The paper was also published in the souvenir published thereat

Sharma, Dev:

National Journal:

“A Critical Study Of Cloud Commuting Services And Their Threats To Business ”.  Published In Uttaranchal Business Review A Bi-Annual Journal for IT and Management of Uttaranchal University, June 2013 Edition, ISSN No: 2277 1816

 Singh, Jitendra:

National Journal:

        • “Changing Parameters Of Customer-Bank Relationship In The Light Of Electronic Banking System (An Independent Study Conducted Within The Dehradun Region To Analyze The Customer –Bank Relations In The Pre And Post Ebs Era)”, Published in Arth Prabhand, A Journal Of Economics And Management ISSN 2278-0629 ,  Volume 2 Issue 1, January 2013.

International Journal:

        • “Management Education In India: The Rise And The Fall (A Critical Review Of Management Education System In The Recent Decade.)”, Published In The International Journal Of Multidisciplinary Management Studies, ISSN 2249-8834, Volume 3 (3) March 2013.

Paper Presented In Seminars/Conferences

Presented A Paper On “Violence Against Women In India : Preventive Measures” During National Seminar On Managerial Excellence And Human Rights in Jan 2013.

Co- authored papers:

Joshi Saurabh, Grover Priya and Kala Devkant :Green Banking : Initiatives by the Financial Institutes towards Environmental Reformation”, (ISSN-20422342 Vol.2, Issue 1, January 2011.

Joshi Saurabh, Grover Priya and Kala : presented a research paper at International Conference on “Globalization and Economic Asymmetries”, held at India Institute of Management Lucknow (Noida Campus), 16-18 December 2010, titled “Globalization Threat to Indigenous Economy (with special reference to MSME sector in India”.

Kala Devkant and Chauhan A.K.S.’s research paper was published in “marketing Zephyr” –A marketing journal of Lotus Institute of Management, Bareilly, titled “Customers Expectation and Perception of Hotel Service Quality” (ISSN-0974-9195, Vol.3, No.1, April-September, 2010).

Bagri S.C. and Kala Devkant, “Performance Measurement using Balanced Scorecard: Indian Experience”, International Journal of Economics and Management Science-A Biannual Journal of School of Management, Pondicherry Unversity, Pondicherry (ISSN-2229-4430), Vol.I, No. I, January-June 2011.

Chauhan A.K.S. and Mittal Shilpi : presented in a national seminar at JK Business School, Gurgaon, on “Diversity and Cross Cultural Dimensions at Work Place” on February 11-12, 2011 and it was later published also in their national journal.

Sharma Sonal and Soni Priyanka : presented in a seminar at Amarpali Institute of Technology, Haldwani, on “Data Warehouse:Challenges and Opportunity”. It was published also in the compendium published on the occasion.

Sharma Sonal & Soni  Priyanka :  “Ensuring Data quality in Forestry Data Warehouse”. Catastrophe and Tactics. It was published by IEEE press ISMN: 978-1-61284-833-4, Vol.-3 Pg.No. 193-196 and was also include in IEEE Explore.  It was also presented at 4th IEEE International Conference on Computer Science and Information Technology (ICCSIT 2011) at Chengdee, China.

Chauhan Abhishek and Pandey Tweena: “Globalizing Management Education:Issues and Challenges for Industry & Academia” jointly with Dabral Vibhuti and Kharayat Richa MBA VI, was presented in a national seminar at India Habitat Center, New Delhi, organized by ITS Institute of Management , Grater Noida, India on 5-6 Feb, 2011.(2011,pp:43-50,ISBN:978-81-8424-659-9)

Chauhan Abhishek and Pandey Tweena : “Impressions of Group Dynamics in Managerial Decision Making” jointly with Dabral Vibhuti and Kharat Richa MBA VI, was presented in a national seminar at Lingaya’s Lalita Devi Institute of Management & Science, on .  5-6 Feb, 2011.

Kala Devkant and Chauhan A.K.S– “Fast Food Consumption Behaviour of Urban Indians: An Empirical Study” A bi-annual journal of Management and IT (ISSN-2277-1816), Vol.I, Issue I, December-

Fahim Uddin  and Singh Rahul : “Management Education in 21st Century: Experiences of the First Decade” in an AICTE sponsored national seminar held on February 11-12, 2012 at Omkarnanda Institute of Management Studies, Rishikesh. (Their paper was adjudged as best paper at the conference)

Tangri  V.K. & Uddin :  “Regional Imbalances: Problems and Solutions-A management and IT Perspective” on March 17-18, 2012 in a national seminar sponsored by UGC-SAP-DRS and organized by Department of Political Science, HNB Garhwal University at Srinagar (Garhwal).

Bahuguna Himanshu and Rawat M.S :Initiating E-Governance: A Theoretical Approach” in Uttaranchal Business Reviw- A bi-annual journal of Management and IT (ISSN-2277-1816), Vol.2, Issue 1, June-2012.

Uddin Fahim, Mehra Ritika – “Developing Effective Fault Tolerant Coverage Protocol for Wireless Sensor Networks” in Uttaranchal Business Reviw- A bi-annual journal of Management and IT (ISSN-2277-1816), Vol.2, Issue 1, June-2012.

Choubey  D.S. and Kala Devkant –Emotional Intelligence Among Students: A Comparative Study of Engineering and Management Disciplines” Uttaranchal Business Review-A bi-annual journal of Management and IT (ISSN-2277-1816), Vol.2, Issue 1, June-2012.

Joshi Saurabh and Singh Jitendra : Changing Parameters of Customer-Bank Relationship in the Light of Electronic Banking System (An independent study conducted within the Dehradun region to analyze the customer-bank relations in the pre and post EBS era)” at the 6th International Conference on Contemporary Business 2012 jointly organized by IIT, Delhi, India and Curtin University, Australia on 18-19 October, 2012.

Chaubey, D.S., Published The Following Research Papers:

International Journals:

            1. “The Impact of Social Networking To Facilitate The Effectiveness of Green Marketing: An Empirical Study” Volume No. 3 (2013), Issue No. 02 (February) ISSN 2231-4245, IJRCM.
            2. “Identifying Factors Affecting Job Satisfaction of Female Employees Working In Services Sector with Specific Reference to BPO” Zebemr-2013, Volume: 3, Issue: 6first Page : ( 20) Last Page : ( 29)
              Online ISSN : 2249-8826, ZIZBEMR.
            3. “Consumer Behavior Towards Celebrity Endorsement of Products And Services ”.Volume No. 4 (2013), Issue No. 06 (June) ISSN 0976-2183,ZIZBEMR.
            4. “Measuring Employees Turnover Intention: An Empirical Study”,ZIJBEMR, Vol.3 (7), July (2013),  ZIZBEMR.
            5. “Employees Perception towards Competency Mapping Practices in Insurance Sector: An Empirical Study”.Volume No. 3 (2013), Issue No. 06 (June) ISSN 2231-1009, IJRCM.
            6. “Network Marketing – A Tool Of Feed-Forward Control In The Age Of Transparency”, ZIJBEMR, Vol.3 (8), August (2013) Online Available At Zenithresearch .Org.in ,ZIZBEMR.
            7. “A Study on Efficient Market Hypothesis Before Recession: An Empirical Testing Through Random Investing”. Vol.3 (4), April (2013) ISSN 2231-5780, ZIJBEMR.
            8. “Consumer Sensitivity towards Pricing of Cosmetic Products: An Empirical Study”. Volume No. 3 (2013), Issue No. 02 (February) ISSN 2231-4245, IJRCM.
            9. “Impact of Industrial Policy on Firm Performance of Uttrakhand: An Empirical Study”. Volume No. 3 (2013), Issue No. 02 (February) ISSN 2231-4245, ZIJBEMR.

National Journals:

            1. “Advertising and its Impact on Brand Equity: A Study of Consumers of Garhwal Region of Uttarakhand State”.ISSN No. : 0973-5550, Journal Of Sherwood College Of Management Lucknow.
            2. “Talent Management Practices and its Relationship with  Employees Turnover: A Study on Employees”.ISSN09757961, VEDAANG.
            3. “A Pre Recession Comparative Study on Employees Productivity Abd Cost In Indian Banking Industry”.ISSN09757961, VEDAANG.
        • Chauhan, A.K.S: “An Exploratory Investigation on FDI in India.” In Uttaranchal Business Review, P.149, Vol.3, No.-1 (An International Bi-Annual Referred Journal of Uttaranchal University, Dehradun. ISSN : 2277-1816)
        • Kumar, Dharmendra, “Superior Multibrots for Multicorns for Negative Values” Published In International Journal of Computer Applications (0975 – 8887) Volume 65– No.4, March 2013
        • Fahim-uddin: “Wireless Sensor Networks: Their Different Challenges” Uttaranchal Business Review June 2013 Vol.-2 Issue -01 Issn2277-1816
        • Singh, Jitendra Published The Following Research Papers:
            1. “Changing Parameters Of Customer-Bank Relationship In The Light Of Electronic Banking System (An Independent Study Conducted Within The Dehradun Region To Analyze The Customer –Bank Relations In The Pre And Post Ebs Era)”, Published in Arth Prabhand, A Journal Of Economics And Management ISSN 2278-0629 ,  Volume 2 Issue 1, January 2013.
            2. “Management Education In India: The Rise And The Fall (A Critical Review Of Management Education System In The Recent Decade.)”, Published In The International Journal Of Multidisciplinary Management Studies, ISSN 2249-8834, Volume 3 (3) March 2013.

International Journals

            1. “Work-Family Challenges and Their Impact on Career Decisions: A Study Of Women Professionals At Selected Call Centres In Dehradun”. Published In Elk Asia Pacific Journal Of Marketing And Retail Management, July 2013.

Paper Presented In Seminars/Conferences

Presented A Paper On “Violence Against Women In India : Preventive Measures” During National Seminar On Managerial Excellence And Human Rights in Jan 2013.

      • Chugh, Mitali :1.“The Role of IT In Knowledge Management” At World Conference On ‘Advances In Communication And Control System CACCS-2013”, Held At Dit University’ Dehradun In April.
      • Faizan, Ruby “E-Waste: A Big Concern”. Published In Samaj Vigyan ShodhPatrika Vol-1 Part II No.XXII in April-Sept 2013.
      • Sharma, Dev, “ A Critical  Study Of Cloud Commuting Services And Their Threats To Business ”.  Published In Uttaranchal Business Review A Bi-Annual Journal for IT and Management of Uttaranchal University, June 2013 Edition, ISSN No: 2277 1816
      • Bahuguna Himanshu’s research paper on “Application of Mobile Ad-hoc Networks in Wireless Communication” was published in international journal of Graphic Era University.
      • Sharma Sonal presented a research paper titled “Data Warehouse Design Issues in Forestry” at a National Conference at Thapar University , Patiala in Sep 2010. It was published also in an International Journal for Computational Research.
      • Joshi Saurabh, Grover Priya and Kala Devkant’s research paper was published in International Journal of Professional Management titled “Green Banking : Initiatives by the Financial Institutes towards Environmental Reformation”, (ISSN-20422342 Vol.2, Issue 1, January 2011.
      • Joshi Saurabh, Grover Priya and Kala Devkant presented a research paper at International Conference on “Globalization and Economic Asymmetries”, held at India Institute of Management Lucknow (Noida Campus), 16-18 December 2010, titled “Globalization Threat to Indigenous Economy (with special reference to MSME sector in India”.
      • Kala Devkant and Chauhan A.K.S.’s research paper was published in “marketing Zephyr” –A marketing journal of Lotus Institute of Management, Bareilly, titled “Customers Expectation and Perception of Hotel Service Quality” (ISSN-0974-9195, Vol.3, No.1, April-September, 2010).
      • Bagri S.C. and Kala Devkant, “Performance Measurement using Balanced Scorecard: Indian Experience”, International Journal of Economics and Management Science-A Biannual Journal of School of Management, Pondicherry Unversity, Pondicherry (ISSN-2229-4430), Vol.I, No. I, January-June 2011.
      • Chauhan A.K.S. and Mittal Shilpi’s research paper was presented in a national seminar at JK Business School, Gurgaon, on “Diversity and Cross Cultural Dimensions at Work Place” on February 11-12, 2011 and it was later published also in their national journal.
      • Sharma Sonal and Soni Priyanka’s research paper was presented ina national seminar at Amarpali Institute of Technology, Haldwani, on “Data Warehouse:Challenges and Opportunity”. It was published also in the compendium published on the occasion.
      • Chauhan Abhishek and Pandey Tweena’s research paper titled “Globalizing Management Education:Issues and Challenges for Industry & Academia” jointly with Dabral Vibhuti and Kharayat Richa MBA VI, was presented in a national seminar at India Habitat Center, New Delhi, organized by ITS Institute of Management , Grater Noida, India on 5-6 Feb, 2011.(2011,pp:43-50,ISBN:978-81-8424-659-9)
      • Chauhan Abhishek and Pandey Tweena’s research paper titled “Impressions of Group Dynamics in Managerial Decision Making” jointly with Dabral Vibhuti and Kharat Richa MBA VI, was presented in a national seminar at Lingaya’s Lalita Devi Institute of Management & Science, on 5-6 Feb, 2011.
      • Sharma Sonal & Soni  Priyanka wrote a paper titled “Ensuring Data quality in Forestry Data Warehouse”. Catastrophe and Tactics. It was published by IEEE press ISMN: 978-1-61284-833-4, Vol.-3 Pg.No. 193-196 and was also include in IEEE Explore.  It was also presented at 4th IEEE International Conference on Computer Science and Information Technology (ICCSIT 2011) at Chengdee, China.
      • Joshi Himani’s research topic “Kaizan-an integrated approach of knowledge management for front line workers”.
      • Bahuguna Himanshu, a research paper titled  “Social Networking–An Application in Network Communication” published in an international journal of Information Technology and Management , URL no.:http://ignited.in.web.pages abstract.aspx?ID=21
      • Sharma Sonal presented her research paper in a national conference held at FRI University November 7-8, 2011 on the topic “Security Issues in Cemetery Web” at FRI University. The paper was also published in the compendium published on the occasion.
      • Sharma Sonal presented her research paper in an international conference held at Doon University between November 12-13, 2011 on the topic “Role of Bridging Digital Divide In Higher Education”. The paper was also published in the souvenir published thereat.
      • Kala Devkant and Chauhan A.K.S.  – “Fast Food Consumption Behaviour of Urban Indians: An Empirical Study” A bi-annual journal of Management and IT (ISSN-2277-1816), Vol.I, Issue I, December-2011.
      • Uddin Fahim and Singh Rahul Kumar presented a research paper on “Management Education in 21st Century: Experiences of the First Decade” in an AICTE sponsored national seminar held on February 11-12, 2012 at Omkarnanda Institute of Management Studies, Rishikesh. (Their paper was adjudged as best paper at the conference)
      • Tangri  V.K. & Uddin Fahim presented a research  paper on “Regional Imbalances: Problems and Solutions-A management and IT Perspective” on March 17-18, 2012 in a national seminar sponsored by UGC-SAP-DRS and organized by Department of Political Science, HNB Garhwal University at Srinagar (Garhwal).
      • Gupta Pooja’s, paper titled: “Harvesting the Benefits of Cloud Rain in Rural Marketing” has been accepted for presentation in ICOMBS 2012, “Innovations in Technology  – Implications for Marketing and Business Strategy” organized by IBS, Hyderabad  held in May, 2012.
      • Kala Devkant, “Perceived Key Performance Indicators and Balanced Scorecard Model for Hospitality Industry: A Conceptual Framework:, ACADEMICIA, an International Multidisciplinary Research Journal-South Asian Academic Research Journals (ISSN-2249-7137), Vol.2, Issue 5, May 2012.
      • Bahuguna Himanshu and Rawat M.S.  – “Initiating E-Governance: A Theoretical Approach” in Uttaranchal Business Reviw- A bi-annual journal of Management and IT (ISSN-2277-1816), Vol.2, Issue 1, June-2012.
      • Uddin Fahim, Mehra Ritika – “Developing Effective Fault Tolerant Coverage Protocol for Wireless Sensor Networks” in Uttaranchal Business Reviw- A bi-annual journal of Management and IT (ISSN-2277-1816), Vol.2, Issue 1, June-2012.
      • Choubey  D.S. and Kala Devkant -Emotional Intelligence Among Students: A Comparative Study of Engineering and Management Disciplines” Uttaranchal Business Review-A bi-annual journal of Management and IT (ISSN-2277-1816), Vol.2, Issue 1, June-2012.
      • Joshi Saurabh and Singh Jitendra attended & presented a paper on the topic-“Changing Parameters of Customer-Bank Relationship in the Light of Electronic Banking System (An independent study conducted within the Dehradun region to analyze the customer-bank relations in the pre and post EBS era)” at the 6th International Conference on Contemporary Business 2012 jointly organized by IIT, Delhi, India and Curtin University, Australia on 18-19 October, 2012.
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