Vivify 1.0… reinventing brands

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December 2, 2021, Marketing Club of Uttaranchal Institute of Management, Uttaranchal University organized the Finále of its flagship event “Vivify 1.0… reinventing brands”. “Vivify 1.0…”, was a Team Event, launched on 18th November 2021, in which every team had to strategically re-brand a product of their choice and design Creative Print Advertisements for the same. There were a total of 03 Rounds.

16 Teams (80 Students; 47 Boys &, 33 Girls) participated in this activity of which 08 teams qualified for the Final Round. The students showcased their creative ideas of reinventing the brands by flipping the brand name, logo, taglines, etc. along with the reason behind choosing the brand and rebranding the same. The students gained in-depth knowledge of Marketing Concepts, Re-Branding Strategy & the power of Teamwork.

Team “BLUE HEAVEN” was adjudged as the winner of “Vivify 1.0”. Team “INTERNSHALA” was declared I Runner-up and “MICROMAX” was the II Runner-up.

Dr Megha Agarwal, HoD Management, Dr Sonal Sharma, HoD Computer Applications, Mr Manish Badoni, HoD Hotel Management, Mr A K S Chauhan, Academician, Mr Shivendra Chaudhary, Co-cultural Head, were the eminent Jury Members.

The event was compered by Ms Ananya Guleria, student of BBA 2nd year. The Dean, UIM, Prof (Dr) Pradeep Suri appreciated the students’ efforts & felicitated the Winning & Runner-up Teams with certificates.

Dr Archana Saxena, Head Marketing Club proposed the vote of thanks. The event was a great success, supported by Marketing Club Faculty & Students Members and witnessed by Faculty Members & Students of Uttaranchal Institute of Management, Uttaranchal University.

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